I’ll be honest, I was more than happy to just write off Bring Back Legends as a mostly annoying but ultimately ineffectual movement. That all changed this past weekend when Bring Back Legends/Continue Legends or whatever they’re calling themselves took it upon themselves to turn Dragon Con 2015 into a platform for their fanboy entitlement. Not unlike how Gamer Gate thinks they own gaming, or Sad Puppies thinks they own science fiction, BBL is acting like they own Star Wars fandom and will do whatever it takes to make their voices heard. 

Things began to look curious midnight on Force Friday, when in short order the Amazon page for Aftermath began to be flooded with one-star reviews of the book. There were three primary complaints: the inclusion of LGBT characters, the prose style, and griping about Legends. As for the prose style complaints, it’s odd that so many people had seemingly read the book in less than an hour, especially considering that Del Rey sent out perhaps less than 20 advance review copies. Certainly, some stores broke street dates, but not enough to account for the massive influx of reviews that seemed to complain about the exact same thing (as Chuck Wendig, Michael Patrick Hicks, and Jim C. Hines noted). At absolute best, it’s a bizarre coincidence. At worst, it’s an organized campaign designed to, as Wendig so brilliant put it, weaponize nostalgia for Legends and hurt folks as a result.

Okay, quite a bit more than annoying, but the negative reviews actually help the Amazon algorithms prioritize Aftermath, so I guess it’s more amusing in a dark way than anything else. Once again I’m ready to shrug off Bring Back Legends and the one-star Amazon review campaign.

Then the rest of Dragon Con happened.

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