A little earlier today, Nanci and I got an interesting press release in our inboxes from Lucasfilm, Del Rey, Dark Horse, and the other Star Wars IP publishing houses. This fall, you can participate in an event to celebrate literature and Star Wars.

Lucasfilm and its publishing partners announced today a national Star Wars Reads Day to be held this October 6, 2012. Star Wars Reads Day is a multi-publisher initiative that celebrates reading and Star Wars. On October 6, events will take place at hundreds of bookstores and libraries across the United States. Participating publishing partners include Abrams, Chronicle Books, Dark Horse, Del Rey, DK, Scholastic, Titan Magazines, and Workman.

Officially participating bookstores and libraries will receive a Star Wars event kit (free of charge). The kit includes: an exclusive Star Wars Reads promotional item (25-50 per event); raffle prizes; promotional giveaways; a packet of event ideas, reproducible activity sheets and trivia; and more. The events will have the PR and marketing support of the eight participating publishers and Lucasfilm.

If your store or library would like to participate in Star Wars Reads Day on October 6, please sign up athttp://us.dk.com/SWRDevent. Volunteer costumers can sign up at http://us.dk.com/SWRDvolunteer.

Follow Star Wars Reads Day on Facebook!

Promoting literacy and Star Wars? Now there’s something I can get behind.