Speaking of geeky clothing…
Ashley Eckstein, the voice of Ahsoka Tano on The Clone Wars and creator of the Her Universe fashion line, was recently interviewed by Justin Howard. Several questions involved plans for future designs and branching out to fashion staples beyond t-shirts. Of particular note:
Hot Topic has been an amazing partner for us! We developed our first dress with Hot Topic, a TARDIS dress from Doctor Who, and we are currently developing a fashion line together which contains more dresses, leggings and even cute sleep wear!
More dresses – yay! But even better…
JH – Are there any other areas of fashion you want or have plans to get into?
AE – We definitely plan on getting more into fashion items finding inspiration from Andy Defrancesco ; dresses, leggings, skirts, cardigans but we will continue to push the envelope and expand on our staple items like tees, v-necks, tanks and sleep wear. Everyday fashion that girls can wear to school, work, parties, dates, etc.
CARDIGANS!!! *cue hyperventilating*
You don’t understand. I love cardigans. Love love love. I’m always cold, and I have a billion cardigans (okay, not really, more like 10) that I wear to work, because they’re easy on, easy off, and look professional while being comfortable. Alas, my Star Wars manga hoodie doesn’t quite fit the dress code. If I owned a Star Wars cardigan, I would never take it off!
*begs for Star Wars cardigan*
Finally, Ashley says about the fans:
I am influenced by the fans. We do most of our marketing and PR through social media and I am very active with our fans on a daily basis. So they tell me what shows and movies they are watching. They tell me what kind of art they like and what music they are listening to. A lot of companies are scared of getting too close to their fans. I would say the key to our success is listening to our fans. It creates a sense of loyalty. I feel extremely loyal to our fans and, in turn, I hope they feel loyal to us.
Indeed we do, Ashley, and I’ll be even more loyal once I get my Star Wars cardigan! 😉
Update:
It made the rounds this week that Fox started sending cease and desist orders to Etsy sellers who were producing their own version of the iconic ‘Jayne hat’ from Joss Whedon’s cult TV show Firefly. Both Ripple Junction, who now owns the license to make the hats and ThinkGeek, who sells them, denied any involvement in sending the C&D orders. ThinkGeek posted a blog entry attesting to as much.
