It’s not fully active yet, but the Del Rey team are geared up to introduce a fan promotion program that lets readers earn themselves points to win cool stuff. The details:
Del Rey Books is thrilled to announce the launch of the Del Rey Star Wars Action Team, or SWAT for short. Whether you’re a die-hard reader who’s consumed every one of the novels over the past 35 years, or a newbie jumping into the books for the first time, the SWAT is looking for a few dedicated recruits. It’s entirely free — all you need is a passion for Star Wars stories and a willingness to help spread the good word.
The way it works is quite simple:
1. Help spread the word.
2. Earn points and rankings.
3. Get stuff.
Once the SWAT site is live, you can register and begin getting the word out about your favorite Star Wars literature.